Serious People

+++ NEW CAMPAIGN +++ ASSEZ VERT OR GREEN ENOUGH +++ SHARING A BIG WIN +++

Dear Serious People A new campaign goes live this evening. First, we have good news to share. Gunners for Peace The Rwandan government is funding M23, a brutal paramilitary group which has been committing horrific war crimes in Eastern Congo. Visit Rwanda’s multi-million pound global sports sponsorships play a

An aircraft marshall guides a car with wings taxi on the runway in front of a suburban house

+++ NEW CAMPAIGN +++ PAY TAX LIKE A BILLIONAIRE WEWINGANYCAR.COM +++

Dear Serious People A big welcome to all new members. We have a new campaign launching this week. It's really great, skip to the end to see it if you are in a hurry (to avoid tax). Before that, we have one and a half wins to share.

Dean for ANA Chair

A quick one for all you fans of Big Oil. If you think the Global Brand Officer at Shell is the BEST person to represent the American Association of National Advertisers and all of its members, please share this video with everyone you know. Dean Aragón has much to be

Replace your boss, before they replace you

Will AI change everything forever? Who knows. Are CEOs drooling over the idea of replacing awkward employees with code? Absolutely. As ad industry bosses gather today to "network" on yachts at the Cannes International Festival of Creativity try our new tool: AI CEO AI CEOs generates executive thought

A poster for oilwell meditation app. Relax, it's only the climate crisis.

+++ NEW CAMPAIGN +++ OILWELL. THE WORLD’S FIRST MEDITATION APP TO HELP YOU MEDITATE THROUGH THE MELTDOWN +++

Edelman is the world’s biggest PR firm, with longstanding ties to the oil and gas industry. Edelman says “the climate crisis is the biggest challenge we face”. They boast of supporting “our energy clients as they work to reduce emissions”. Yet amongst many oil and gas clients they recently

A Gunners for Peace poster. The headline says Visit Tottenham. The copy reads -

+++ NEW CAMPAIGN +++ VISIT TOTTENHAM +++

This campaign is wild but it could hardly be more important. The Rwandan government is funding M23, a brutal paramilitary group in Eastern Congo which is carrying out mass rape and recruiting child soldiers. The situation in Eastern Congo is really urgent right now - thousands of people have been

+++ NEW CAMPAIGN +++ LEGAL WARMING. YOU’VE BEEN WARMED. +++

We crashed Advertising Week Europe 2025 to warn the ad industry about legal warming, the hot new trend in climate litigation. Legal warming is like global warming, but with lawyers. As climate court cases against the marketing strategies of major polluters hot up, ad agencies risk getting dragged into the

Serious People

Brand new creative stunts delivered first to you

Latest

Hear about our new campaigns first.

Hi, we're Serious People. You might know us for campaigns like Asset Manager Quest and Ogilvyland. We believe that big companies that drag their heels on climate face growing reputational and commercial risks. And we invite you to join us in laughing at them. We have a busy

+++ NEW CAMPAIGN +++ ASSEZ VERT OR GREEN ENOUGH +++ SHARING A BIG WIN +++

+++ NEW CAMPAIGN +++ PAY TAX LIKE A BILLIONAIRE WEWINGANYCAR.COM +++

Dean for ANA Chair

***Replace your boss, before they replace you***

+++ NEW CAMPAIGN +++ OILWELL. THE WORLD’S FIRST MEDITATION APP TO HELP YOU MEDITATE THROUGH THE MELTDOWN +++

+++ NEW CAMPAIGN +++ VISIT TOTTENHAM +++

+++ NEW CAMPAIGN +++ LEGAL WARMING. YOU’VE BEEN WARMED. +++

Serious People

Latest

Hear about our new campaigns first.

Replace your boss, before they replace you