Dear Serious People A big welcome to our new members. If you've joined because of mumumelon then apologies for telling you again about mumumelon. Usually we introduce our campaigns here first. Normal service will resume for our next launch. When we started working on this project, we had
Dear Serious People We can't wait to share with you our first ever children's book. On a chilly winter night, a little penguin dared to wonder: if Daddy loves me, why does his law firm facilitate fossil fuel expansion? ‘Why Daddy’s law firm works for
Dear Serious People A new campaign goes live this evening. First, we have good news to share. Gunners for Peace The Rwandan government is funding M23, a brutal paramilitary group which has been committing horrific war crimes in Eastern Congo. Visit Rwanda’s multi-million pound global sports sponsorships play a
Dear Serious People A big welcome to all new members. We have a new campaign launching this week. It's really great, skip to the end to see it if you are in a hurry (to avoid tax). Before that, we have one and a half wins to share.
A quick one for all you fans of Big Oil. If you think the Global Brand Officer at Shell is the BEST person to represent the American Association of National Advertisers and all of its members, please share this video with everyone you know. Dean Aragón has much to be
Will AI change everything forever? Who knows. Are CEOs drooling over the idea of replacing awkward employees with code? Absolutely. As ad industry bosses gather today to "network" on yachts at the Cannes International Festival of Creativity try our new tool: AI CEO AI CEOs generates executive thought
Edelman is the world’s biggest PR firm, with longstanding ties to the oil and gas industry. Edelman says “the climate crisis is the biggest challenge we face”. They boast of supporting “our energy clients as they work to reduce emissions”. Yet amongst many oil and gas clients they recently
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This campaign is wild but it could hardly be more important. The Rwandan government is funding M23, a brutal paramilitary group in Eastern Congo which is carrying out mass rape and recruiting child soldiers. The situation in Eastern Congo is really urgent right now - thousands of people have been
We crashed Advertising Week Europe 2025 to warn the ad industry about legal warming, the hot new trend in climate litigation. Legal warming is like global warming, but with lawyers. As climate court cases against the marketing strategies of major polluters hot up, ad agencies risk getting dragged into the
Hi, we're Serious People. You might know us for campaigns like Asset Manager Quest and Ogilvyland. We believe that big companies that drag their heels on climate face growing reputational and commercial risks. And we invite you to join us in laughing at them. We have a busy