+++ NEW CAMPAIGN +++ ASSEZ VERT OR GREEN ENOUGH +++ SHARING A BIG WIN +++
Dear Serious People
A new campaign goes live this evening. First, we have good news to share.
Gunners for Peace
The Rwandan government is funding M23, a brutal paramilitary group which has been committing horrific war crimes in Eastern Congo. Visit Rwanda’s multi-million pound global sports sponsorships play a crucial role buying international respectability for the Rwandan Government. As Arsenal fans of varying vintage, we created Gunners for Peace and launched with a billboard outside the Emirates that read Visit Tottenham. Because anything is better than Visit Rwanda. Building on wider campaigning efforts over many years, we made an already controversial sponsorship even bigger news. Last week Arsenal announced they were ending the Visit Rwanda sponsorship. As peace talks rumble on, this continues necessary pressure on Rwanda to end the conflict.
Asset Vert or Green Enough
Have you ever used loopholes in your coal policy to fund the world's largest private coal company? Whoops. In Paris, our spoof brand campaign for Société Générale celebrates a thermal coal policy only a mother could love.
The Adani Group is a coal company at its core, with plans to increase power capacity from 18.1 GW currently to 42 GW by 2031-31, making it one of the most polluting companies on the planet.
Société Générale underwrote a $409m debt financing round for Adani, via Adani Green, despite clear evidence that Adani Green funding is diverted towards Adani coal entities. In an email to us last month, Société Générale maintained that its funding for Adani Green is fully consistent with the bank’s plan to phase out coal investments.
We’re here to help.
Our new campaign celebrates an approach to sustainability that does a lot of good AND burns a whole lot of coal.
Starring Oli and French climate activist Camille Etienne, our adverts went live in Paris last week and include headlines like
- ‘Brûler la planète oui, mais de manière responsable’ (Burning the planet, yes, but in a responsible way.)
- ‘Pour chaque mine de charbon financée, nous plantons un arbre’ (For every coal mine we fund, we plant one tree)
- ‘On n'a jamais financé les entreprises du charbon. Juste leurs filiales’. (We never fund coal companies. We just fund their subdivisions.)
Our campaign video that has just gone live, watch it here
Find out more and join the campaign asking Société Générale to clean up their act here
